AdMoka · governed growth review
Florida growth review
Florida · 10 illustrative locations · last 30 days
Action Center
Three decisions need attention
Start with the next governed step, then open evidence only when it is needed.
Needs local fixLocation readiness #SG-104
Fix Meta coverage at Southgate Glow
Eight of ten Florida locations are mapped to Meta. Southgate Glow is eligible, but its location-to-campaign mapping is missing.
Trust gateTrusted enough for an internal mapping repair
Evidence
- Eligible location page is live
- No Meta campaign-location mapping
- No platform delivery for Southgate Glow
Recommended next stepCreate an internal mapping repair ticket. Do not create or edit a live Meta campaign.
Review package: Not prepared
Ticket: Not assigned
Human approval or policy modeA person reviews this package before anything is approved. The demo never connects to a live system.
Resolved + verifiedResolved and verified example: Gardenia Glow was remapped, delivery returned in the next synthetic check, and the ticket closed.
Governed conversion loop
From ad to completed customer
Ad visits62,400
Location-page visits2,178
Bookings307
Completed new customers58
A budget decision is withheld whenever the location, service mapping, booking journey, or attribution link fails its trust gate.
Four campaigns
Coverage, not channel clutter
Google
Florida local-intent searchHigh-intent location search across the cohort
$2,50010/10 locations
Google
Florida brand + service searchBrand and service demand capture
$2,00010/10 locations
Florida neighborhood discoveryTwo eligible locations are not mapped to Meta delivery
$2,5008/10 locations
Florida offer retargetingFrequency and click-through rate need review in one location
$2,0008/10 locations
Location trust matrix
Only trusted locations can receive more spend
Media CPA remains a diagnostic; completed-customer CPA is the optimization criterion.
| Location | Meta coverage | Google CPA | Meta CPA | Trust | What happens next |
|---|---|---|---|---|---|
| Harbor & GlowSt. Petersburg, FL | Active | $118 | $102 | Trusted | Google waste cluster prepared for review |
| Citrus & Co.Tampa, FL | Active | $164 | $110 | Trusted | Google CPA rising; search-term review ready |
| Sunset SmoothBrandon, FL | Active | $142 | $171 | Trusted | Meta frequency 6.9; creative review only |
| Bayside Sugar StudioClearwater, FL | Active | $138 | $116 | Trusted | Stable |
| Oak CrossingLakeland, FL | Active | Withheld | Withheld | Blocked | Booking, service map, and UTM repair assigned |
| Southgate GlowSarasota, FL | Missing | $131 | Withheld | Needs local fix | Meta coverage ticket assigned |
| Sage & SugarSarasota, FL | Active | $132 | $96 | Trusted | Eligible for a capped Google test |
| Riverwalk SmoothOrlando, FL | Active | $152 | $168 | Trusted | Meta creative fatigue review |
| Gardenia GlowWinter Park, FL | Active | $125 | $101 | Trusted | Coverage repair resolved and verified |
| Lakeside Sugar StudioKissimmee, FL | Missing | $149 | Withheld | Resolved | Booking repair resolved and verified |
Budget decisions
Recommend tests, not blind reallocations
The headline channel average is never enough. The business case must be incremental, trusted, capacity-aware, and capped.
Capped cross-channel test$540
12% of current Meta cohort spend; under the 15% governance cap
FromMeta neighborhood discovery→ToGoogle local-intent search at Harbor & Glow, Sage & Sugar, and Gardenia Glow
Meta's platform CPA is about 50% lower, but those historical averages alone do not justify a shift. The only proposed test uses incremental completed-customer forecasts: Meta is at a frequency/capacity ceiling in three locations, while the selected Google locations forecast a lower marginal completed-customer CPA after their journey trust gates pass.
GuardrailNo move if any selected location loses trusted completion measurement; show the forecast, confidence, and seven-day verification plan before approval.
Within-Google location reallocation$450
10% of current Google cohort spend; under the 15% governance cap
FromBroad Florida local-intent reserve→ToHarbor & Glow ($118), Gardenia Glow ($125), and Sage & Sugar ($132) completed-customer CPA
Rank trusted locations by completed-customer CPA, minimum completed-customer count, booking capacity, and stable seven-day trend—not platform CPA alone.
GuardrailExclude Oak Crossing until booking and attribution pass; do not concentrate more than the approved 15% cap in one review wave.
Optimization criteria
What must be true before AdMoka recommends a move
- Use completed-new-customer CPA only after booking and attribution trust gates pass.
- Require enough volume, a stable seven-day trend, and local booking capacity before recommending more spend.
- Treat reach and frequency as non-additive diagnostic metrics; never total them across campaigns or locations.
- Prepare budget changes only when incremental, location-level completed-customer economics beat the alternative and remain inside the 15% cap.
- Withhold every budget recommendation when the conversion journey, service map, or UTM continuity fails its trust rule.